Make48

MAKE48 takes an exciting look at the entire invention process, from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, prototype it and pitch it — all in just 48 hours. With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and provide advice on all facets of product design and development before a panel of industry experts weigh in on the prototype's function and marketability. After judges narrow the the field, the final three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd-funding, product video production and brand strategy. The series finale features the actual retail launch of the three new products. Distributed by: American Public Television (APT)

Distributed by American Public Television (APT)