Make48

MAKE48 takes an exciting look at the entire invention process, from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, prototype it and pitch it — all in just 48 hours.

With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and provide advice on all facets of product design and development before a panel of industry experts weigh in on the prototype's function and marketability. After judges narrow the the field, the final three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd-funding, product video production and brand strategy. The series finale features the actual retail launch of the three new products.

Distributed by: American Public Television (APT)
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Episode #101 · The series launches with an introduction to Make48 and the real life challenges of taking a product from napkin design to store shelf. Teams are given the product challenge. With the whistle blow the 48 hour inventor competition begins. Product ideas and brainstorm start to flow. Teams meet with a patent attorney to do preliminary patent searches to ensure their idea is a new one. Mentors and Tool Techs give assistance and the teams explore solutions for some of life's everyday problems. The quest to invent has begun.

Episode #102 · Early in the morning the teams are taken on a one-hour hardware store dash to get supplies they may need for the creation of their prototype. Next the teams are given five minutes in front of a select group of industry experts. They pitch their initial product ideas and get feedback to put them on the right track. The clock is ticking.

Episode #103 · The teams continue prototyping their products. Assisted by Tool Techs and Mentors and equipped with all types of tools from 3D printers, laser cutters, computer driven routers, to hammer and nails, prototypes begin to take shape. Teams construct and test their prototypes and begin work on all the pitch materials including product videos, sales sheets, marketing ideas and more.

Episode #104 · The teams finish up their prototypes and shift focus to their pitch. Prior to the final judging teams provide a sneak peek of their product to the judges and manufacturers in a two-minute lightening round of pre-judging. Is the product unique? Does it have a wow factor? Will it sell? Is it feasible for manufacturing based on costs and complexity? Precious time is ticking before viewers find out when the final judging begins.

Episode #105 · The clock stops, the tools are down and nerves are up. The final pitches begin. The teams present their products and creative marketing ideas to the judges in front of an auditorium full of people. Only three of the 17 product prototypes will win the opportunity to continue the challenging journey to marketplace.

Episode #106 · The top three products begin their long journey to the marketplace. First stop, re-design. Top US design firms are tasked with redesigning the winning products. New prototypes are made and tested. The top three teams are given a breakdown of all the work put into redesigning and prototyping their ideas. The teams react to all the weeks and months of professional work that has been done so far on their 48 hour prototype.

Episode #107 · The newly redesigned prototypes are shown to the mentors from the competition. The mentors give valuable marketing and merchandising insight. Professional marketing companies from around the United States are brought on board to create engaging product videos. The teams are brought in to help craft the marketing and merchandising ideas for their products. The products are getting closer to the rigors of public debut through crowd-funding.

Episode #108 · With the prototypes ready and the marketing plan in place, the Make48 crew takes the products to the National Hardware Show in Las Vegas. The products are shown to a select few buyers. Next stop San Francisco to meet campaign strategists at IndieGoGo a global online crowd-funding platform. With all of the feedback and the information that has been gathered the products are ready for their crowd-funding debut. Months after the initial 48 hour event the final prototypes meet the most demanding judge, the public. Only time will tell which products make it to market. Tune into season two to learn the outcome of the three products.

Episode #201 · Launch of the 48 hour invention competition. Learn the product challenge. Begin to meet the teams, the experts and the mentors of the competition. Commence with the brainstorming process, patent searches, and more.

Episode #202 · The teams go on a one-hour supply run in a hardware store to gather the materials to make their invention. Begin the prototyping process.

Episode #203 · The inventor teams get their first round of expert industry feedback in front of a focus group. They continue to fine tune their prototypes.

Episode #204 · The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product website and preparing their pitch.

Episode #205 · Times up. It's time to pitch and present the product ideas to the panel of real industry judges. The judges will then deliberate behind closed doors (with cameras of course) and the three winners will be announced.

Episode #206 · The three winning ideas begin the challenging road to market. Prototypes are fine-tuned with industry design firms. Bugs are worked out and features improved all under the pressure of manufacturing challenges and ultimate retail price point. In episode seven the prototyping and fine tuning continues with real industry experts. We learn many aspects of the process and technology that goes into product creation such as 3D printing, laser cutting, and much more.

Episode #207 · The three winning ideas begin the challenging road to market. Prototypes are fine-tuned with industry design firms. Bugs are worked out and features improved all under the pressure of manufacturing challenges and ultimate retail price point. In episode seven the prototyping and fine tuning continues with real industry experts. We learn many aspects of the process and technology that goes into product creation such as 3D printing, laser cutting, and much more.

Episode #208 · The critical process begins of marketing strategies, packaging, product video creation, social media strategies and more. In episode nine the marketing process continues as we follow all three products and specific team members through the process.

Episode #209 · The critical process begins of marketing strategies, packaging, product video creation, social media strategies and more. In episode nine the marketing process continues as we follow all three products and specific team members through the process.

Episode #210 · We get a first-hand immersion in the world of product tradeshows including the Consumer Electronics Show, The National Toy Show and the National Hardware Show. The series culminates with the finely tuned products being unveiled and presented to some of the retail product industry's biggest buyers.