Like his hometown of Detroit, A Craftsman's Legacy host Eric Gorges' story is one of repurposing and rebuilding. After a devastating health crisis in the late 1990s, Eric — a self-confessed IT nerd — walked away from a lucrative corporate career for good. At that period in his life, he knew three very simple things; he loved bikes, he loved working with his hands and he needed a job. He sought out one of the best metal shapers in the country and eventually signed on as his apprentice. Starting in the business from the ground floor up, Eric started working on vintage cars and building “one of a kind” hot rods. In April of 1999, with years of building and design work under his belt, he decided to strike out on his own and Voodoo Choppers was born.
For this fiercely independent entrepreneur, a custom bike shop was the only way to go. Says Gorges,” I didn’t want to assemble bikes, buying parts from suppliers and bolting everything together. I wanted to be able to build whatever I could dream and didn’t want to be constrained by other people’s ideas.” Moreover, as the dad of a 10-year-old daughter, Gorges views this work as more than just a way to make a living.
In a disposable world, he regards craftsmanship as a lasting and loving legacy to future generations.