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Create™ TV Audience Reach Broadens in Third Year:
Create TV carried by 186 stations reaching more than two-thirds of the U.S. TV HH, Web search tools help unite viewers and Channel, New program inventory bolsters the 24/7 lifestyle channel
BOSTON, Jan. 30, 2008 – American Public Television (APT), in collaboration with Thirteen/WNET New York and WGBH Boston, announced today significant third-year growth for the dynamic 24/7 digital lifestyle channel, Create TV.
As of January 30, 2008, 186 public stations representing nearly 71 percent of U.S. television households will be delivering Create TV in the Channel’s third year. “Since the Create channel enters U.S. markets via a subscription from each local public television station, the growth in market penetration by nearly 10% is a real affirmation of what these stations are hearing from their viewers regarding program interests,” commented APT President and CEO Cynthia Fenneman. “Public television stations across the country have long seen the value of lifestyle and how-to programming – it is programming that started with public television, and it continues to flourish in this realm. The channel’s schedule also effectively complements the programming now typically seen only on public analog stations. Essentially, this dynamic channel allows public stations to grow their footprint in the digital television landscape, helping them garner new audiences while still pleasing their biggest fans.”
Since January 2007, Create TV has introduced 29 new shows to its unique program line-up, including James Beard award-winning programs starring chef Todd English, food columnist Mark Bittman, and Gourmet magazine editor Ruth Reichl, among others. These new talents join an already impressive lineup of celebrity hosts such as Ming Tsai – whose program Simply Ming was listed among TIME magazine’s “5 TV Food Shows to Sink Your Teeth Into” last year.
Create TV received high praise during consumer research sessions in 2007. Focus groups participants enjoyed the quality content and productions, the broad mix of how-to and lifestyle genres, the informative companion Web site, www.CreateTV.com, and the uninterrupted programs. Of particular interest were the themed “marathon” programs running for an entire weekend day and dedicated to a specific theme including cooking, travel, home improvement, gardening or arts & crafts.
Combining the unique mix of lifestyle programming with available Web content , the Channel’s Web site -- CreateTV.com has become the No.1 listing in a Google search for “create.”
Create TV, the 24-hour lifelong learning channel, first launched on Jan. 9, 2006. The channel’s appeal consists of: a rich catalog of public television’s how-to programs such as America’s Test Kitchen and Ask This Old House; an array of celebrity how-to hosts, including artist Bob Ross, travel experts Rick Steves and Rudy Maxa, and internationally recognized chefs Jacques Pépin, Lidia Bastianich and Daisy Martinez; a comprehensive companion Web site, www.CreateTV.com, which carries locally customized station schedules, tips, and more; creative programming such as talent-hosted themed marathons; and the ability for public television stations across the country to deliver this much sought-after programming to their viewers 24/7.
National Create, in addition to providing viewers with strong programming, is designed to help meet the digital multicast-generated demand for additional content across the public broadcasting system.
Create™ is the dynamic TV channel that spotlights many of television's most popular how-to, cooking, arts and crafts and travel series. Create is produced and distributed by APT, Thirteen/WNET and WGBH Boston in association with National Educational Telecommunications Association (NETA) and PBS.
About the Entities That Make Create TV Possible:
American Public Television
For 47 years, American Public Television (APT) has been a prime source of programming for the nation’s public television stations. APT distributes more than 300 new program titles per year and has 10,000 hours of programming in its library. It is responsible for many public television milestones including the first HD series and the 2006 launch of the Create channel featuring the best of public television’s lifestyle programming. APT is known for its leadership in identifying innovative, worthwhile and viewer-friendly programming. It has established a tradition of providing public television stations with program choices that strengthen and customize their schedules such as Carreras, Domingo, Pavarotti in Concert, Winged Migration, Battlefield Britain, Globe Trekker, Rick Steves’ Europe, Great Museums, Jacques Pépin: Fast Food My Way, America's Test Kitchen From Cook’s Illustrated, Broadway: The Golden Age, Lidia's Family Table, California Dreamin’ – The Songs of The Mamas & the Papas, Rosemary and Thyme, P. Allen Smith's Garden Home, The Big Comfy Couch, Monarchy, and other prominent documentaries, dramatic series, how-to programs and classic movies. For more information about APT’s programs and services, visit APTonline.org.
Thirteen/WNET New York is one of the key program providers for PBS, bringing such acclaimed series as Nature, Great Performances, American Masters, Charlie Rose, Religion & Ethics NewsWeekly, Wide Angle, Secrets of the Dead, and Cyberchase — as well as the work of Bill Moyers — to audiences nationwide. As the flagship public broadcaster in the New York, New Jersey and Connecticut metro area, Thirteen reaches millions of viewers, airing the best of public television along with its own local productions. And, through its Web site and educational outreach projects, Thirteen extends the power of its work beyond the television screen. In 2003, Thirteen merged with sister station WLIW21 New York, America’s fourth most-watched public television station. WLIW distributes live daily broadcasts of BBC World News and produces PBS programming celebrating the diversity and ethnic character in America. More information about Thirteen and WLIW can be found at www.thirteen.org and www.wliw.org.
WGBH Boston is America’s preeminent public broadcasting producer, the source of one-third of PBS’s prime-time lineup, along with some of public television’s best-known lifestyle shows and children’s programs and many public radio favorites. WGBH is the number one producer of Web sites on pbs.org, the most-visited dot-org on the Internet. WGBH is a pioneer in educational multimedia and in technologies and services that make media accessible to the 36 million Americans who rely on captioning or video descriptions. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards…even two Oscars. In 2002, WGBH was honored with a special institutional Peabody Award for 50 years of excellence. For more information, visit www.wgbh.org.
National Educational Telecommunications Association
The National Educational Telecommunications Association (NETA) is a professional association that serves public television licensees and educational entities in all 50 states, the U.S. Virgin Islands and Puerto Rico. NETA serves by connecting people and ideas, by providing quality programming, educational resources, professional development, management support and national representation. For more information, visit www.NETAonline.org.
Public Broadcasting Service
PBS is a media enterprise that serves 355 public noncommercial television stations and reaches nearly 73 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.
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